Shop in Shop
Night Stall Format
No extra staff or rent — a side line inside a space you already run.
- Area
- No requirement
- Function
- Single
- Taps
- 4
- Setting
- —
- Extras
- —
FRANCHISE · 招商加盟
Franchise
Plug a craft beer supply chain that already works straight into your venue — equipment, beer, fit-out, training and marketing in one package.
What You Get
我们的优势
Imported dispense equipment, at no cost
We supply the dispense gear free of charge, using MICRO MATIC — one of the world's leading dispense brands — and handle installation through to after-sales.
A library of over a thousand draft beers
We work closely with a wide range of Chinese and international craft brewers, which gives us a draft library of more than a thousand styles and flavours. That range keeps the tap list interesting and keeps people coming back.
The keg side of the business also covers regional distribution in Fujian for major international and domestic beer brands, which keeps supply steady.
Four Formats
店铺类型
Four formats for different levels of investment and intensity. Dispense equipment is matched to the format you choose.
Flash Delivery
Small and Sharp
Low entry, quick payback — small footprint, light staffing, high margin, high traffic.
- Area
- 20–50 m²
- Function
- Mixed
- Taps
- 8
- Setting
- Music
- Extras
- 2 mobile dispense units
Regional
Wider Range
The first franchisee in a region holds the drinks agency; other franchisees there order through them.
- Area
- 50–100 m²
- Function
- Interactive
- Taps
- 20
- Setting
- Food + music
- Extras
- 5 mobile dispense units or a custom cold room
Flagship
City Flagship
The city flagship image, with agency rights. Standardised and straightforward to run — the format we invest in most.
- Area
- 150–200 m²
- Function
- Composite
- Taps
- 30–50
- Setting
- Food + music + live
- Extras
- Specified with you case by case
Dispense equipment is provided for use free of charge and is collected back by the company when the partnership ends. Fees, deposits and beer allocations are agreed per format — use the form below for the full pack.
From Zero to Opening
开店筹备
Site selection
We help you find the site, visit it in person, assess it from several angles and give you a recommendation.
Fit-out design
We produce a fit-out design tailored to the actual space; you build to that design.
Equipment install
We deliver, install and commission the equipment, and train your team to operate it.
POS system
A full bar POS system is available at cost, with training on every function so you can open quickly.
Staff training
Systematic training for your team — craft beer knowledge, bar operations, service — so service quality stays professional and consistent across stores.
Marketing Support
营销策划支持
Brand assets
A single brand identity and visual system, so recognition builds.
Opening event
A launch plan built for your location, to pull in the neighbourhood.
Ongoing promotions
Regular promotion plans to keep the venue busy and customers returning.
Membership
A shared membership programme to build and hold a stable customer base.
Online presence
Guidance on Meituan, Dianping and Douyin, plus social assets and strategy.
Themed parties
Themed events designed to give your venue something the one down the road doesn't have.
Analysis
We collect and read the campaign data, then tell you what to change next time.
Materials
Product documentation, flavour notes, selection advice, food pairing and event collateral.
Brewing Partners
合作厂牌
A selection of the breweries and imported labels we work with. The list rotates by season and region.
- 沙坡尾酿造
- 斑马精酿
- 京A
- TripSmith
- 牛啤堂
- Mahanine
- YE Brewing
- ETC
- Red Ears
- Derive Brewery
- Wild West
- 制乐厂 INJOY
- 木梯子
- WUMU
- 小发发
- 小荷酿造
- TAPS
- 遵道酿
- 北平机器
- 凯莉精酿
- Dream Brewing
- Jollee
- 双合盛
- 啜饮
- 霏然酿造
- BOWKNOT
- 康普可可
- East Gate
- 日日在野
- Mountain Brewing
- 山石麦啤
- 时末
- 硬糖
- Boerenerf
- Brothers Beer
- Liberty Brewing
- 紙飛機釀造
- 山乘酿造
- Fruli
- Pushers
- Sawmill
- Cordé 和弦
- Blanche de Namur
- Belching Beaver
- Lost Coast
- Toppling Goliath
- Lindemans
- Ayinger
- Chimay
FAQ
常见问题
Do I have to buy the dispense equipment?
No. We supply it free of charge and handle delivery, installation, commissioning and operator training. Note that it is provided for use only and is collected back by the company when the partnership ends.
How many formats are there?
Four: Shop in Shop, Flash Delivery, Regional and Flagship — from a side line with no area requirement up to a 150–200 m² city flagship, with 4 to 50 taps.
Where does the beer come from, and will there be enough?
We work closely with many Chinese and international craft brewers, giving a draft library of over a thousand styles, with the tap list rotating by season and region. The keg business also covers regional distribution in Fujian for major beer brands.
What do agency rights mean for Regional and Flagship?
The first franchisee in a region holds the drinks agency for that region; other franchisees there order through them. Flagship stores hold agency rights as well.
What does it cost?
Fees, deposits and included beer differ by format and are agreed case by case. Use the form below or call us and we'll send the full cost breakdown and terms.
How long does it take to open?
We are involved through site selection, fit-out design, equipment install, POS and staff training. The timeline depends on format and build progress, and we'll give you a schedule when we talk.
Get in Touch
获取加盟资料
Leave your contact details and we'll send the full franchise pack, cost breakdown and terms.
Back to home